Brand Introduction

Brand Introduction

Segafredo Zanetti belongs to Massimo Zanetti Beverage Group, a holding including a wide network of companies that are rapidly and constantly growing worldwide.It is the first private group in the coffee world.

Segafredo Zanetti has 12 coffee roasting plants, producing 150,000 tons of coffee per year. From coffee plantation in Brazil (the largest single-unit in the world) to coffee mills and green export companies in Brazil, Honduras and Costa Rica, to green coffee trading companies in Switzerland, Brazil, Indonesia and Vietnam, it manages the whole coffee production cycle directly, step by step.

To guarantee consistent, top-of-the-range quality and service worldwide, Segafredo is always the industry leader, the only company that can offer a total management of entire espresso coffee process, from plant to cup…The company owns distribution network of 44 subsidiaries, as well as nearly 1000 franchisees in over 60 different countries worldwide, with 50 million cups of espresso drunk each day. Segafredo has become known as a synonym for Italian Espresso, leading the European coffee industry, ranking the top three in global coffee brands while holding the largest share of HO.RE.CA market. (Hotel, Restaurant and Café ).Even the most discerning coffee lovers can find his favorite taste.

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